Sexy Hair
As one of the fastest growing beauty care companies in the industry, Sexy Hair® (formerly Ecoly® International and Sexy Hair Concepts®) manufactures products for distribution within the professional beauty industry. Sexy Hair, headquartered in Chatsworth, California, offers high-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes products in more than 36 countries worldwide.
Sexy Hair was founded by hairstylist and business visionary Michael O'Rourke. O'Rourke, a two-time world champion hairstylist, founded Ecoly International in 1992. The company's name was changed in 2000 after the successful introduction of a number of hair care lines under the Sexy Hair theme. Prior to founding Ecoly International, O'Rourke owned and operated a successful chain of 35 salons in South Africa and, after his arrival in the United States, established Carlton Hair Care in Southern California, a chain of 30 salons and stores. O'Rourke is currently Founder of Sexy Hair.
In March of 2006, Jim Morrison joined the Sexy Hair team as the company's President and Chief Executive Officer. Prior to his arrival at Sexy Hair, Jim was responsible for the creation of Graham Webb and then served as President of the Professional Salon Division of L'Oreal, where he was responsible for the company's acquisition of Redken and Matrix. After leaving L'Oreal, Jim opened the Maximus SOHO, Salon and Spa in New York City, which was named Modern Salon magazine's "Salon of the Year" in 2002. In addition to his 23 years in the professional beauty industry, Jim has worked with many celebrity clients on a variety of successful cross-promotional and product branding opportunities.
Karl-Heinz Pitsch was named Chief Operating Officer of Sexy Hair in December of 2008. Prior to joining Sexy Hair, Pitsch served as the General Manager of Estee Lauder's premium hair brand Bumble and Bumble. A well-respected veteran of the professional beauty industry, Pitsch also held the position of Group President of the North and Latin American divisions of the Wella Corporation, where he was responsible for such international brands as Wella, Sebastian®, Graham Webb and Belvedere.
In April of 2009, Pitsch was named President and Chief Executive Officer of Sexy Hair, replacing Morrison, who became Vice Chairman of Luxe Beauty Holdings, the parent company of Sexy Hair.
With a commitment to aggressively brand, Sexy Hair's product collections are constantly expanding as new and innovative products are being introduced. The leading Sexy Hair brand is Big Sexy Hair, with its Spray and Play "big red can" recognized worldwide. The company's most recent brand introduction is Sexy Hair Organics, a complete line of hair care and styling products made with up to 95% organic ingredients.
